Honest-1 Auto Care


What is Honest -1: Honest-1® is the only national company to operate full-service, customer centric, and eco-friendly auto care centers. We want to ensure our customers are thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition possible. Honest-1® centers are designed to be family friendly with upscale features like tiled lobbies with leather easy chairs and couches, Internet cafe, complimentary beverages, large screen TVs, children's play areas secured by a low wall, tiled and upscale restrooms, and exceptionally clean work areas.

Single Unit: Honest-1 has developed a franchise operations system, trademarks and grants franchises for the retail sale of automotive repair and maintenance services to the general public. The franchise fee is $30,000. Honest-1 centers are approximately 4000 square feet and are generally free standing, but can operate effectively as end caps in strip centers. H-1 currently has 25 units open and operating throughout Oregon (5) Nevada (3), Utah (2), Arizona (2), New Mexico (2), Colorado, Iowa (1), Minnesota (5), New Jersey, Georgia, South Carolina and Florida. We have units under development in Virginia (2), Texas, Florida, New Hampshire, New Jersey, North Carolina (2), Minnesota (7), AZ (2), Iowa, and Colorado.


Year Established: 2003
Year First Franchised: 2003
Franchised Units: 10-50
Actual number of units: 22
Company Owned Units: N/A
Projected New Units (12 months): 12

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Avail. in Canada: Masters/Area Developer: No


States/Countries Registered In: All States except ND, SD, and HI. Not doing International in 2009
States, from which Broker referrals are being accepted: All states available for single units
Master (AR) areas are available throughout the US except: AZ, NM, IA, OR, NV, MN, UT which are sold out.


Financial / Terms

Cash Investment: $80,000
Minimum Investment: $174,200
Minimum Net Worth: $250,000
Franchise Fee: $30,000


  • Vet Fran

Royalty: 6%
Ad: 1%
Average # of Employees: 4-5; 1 Manager, 2-3 Technicians and the owner. Hiring assistance is provided.
Passive Ownership Allowed: Yes
Earnings Claims: Yes


Financial/Terms: Single Unit
Total Investment: $174,200-292,500
Discounts: VetFran, receive a $10,000 discount.
VetFran Program Participant: Yes
Royalty: 2% for the first 6 months, 6% thereafter
Average # of Employees: 5-7
Passive Ownership Allowed: Not recommended, but multiple units are definitely possible.

Region Developer Program: Honest-1® has developed a New Region Developer Program that allows a prospect to acquire a large territory for the purpose of selling and developing Automotive Franchises. The Region Developer will pay a franchise fee for the right to own an area, develop and service a specific number of Centers; in return they will receive a percentage of the initial franchise fees and a percentage of the ongoing royalties paid by the franchise owners. Each RD has a development timetable within which to sell unit franchises in their exclusive territory. We do not require or want our new RD’s to open a unit. Instead we want them to focus 100% of their efforts on selling and opening unit franchises in their territory.

Financial:$400,000 net worth, $100,000 liquid Franchise Fee:$150,000
Payment Schedule: $75,000 at closing of Region Developer agreement.
$15,000 per year for the next 5 years. These payments are made on the Anniversary date of the signing of their Region Developer agreement.

Franchise Sales

Single Unit: Yes
Multiple Units: No
Area/Master Developer: Yes
Resales: No


International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


No International Expansion


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No


Support & Training Provided:

Financial Assistance Provided: H-1 has sources for leasing and SBA funding. H-1 is listed in the SBA registry. H-1 will finance 50% of the AR fee above $100K

Site Selection Assistance: Full support from strategic partner/alliance with nationwide tenant rep firm. Full area mapping and national development capability.

Lease Negotiation Assistance: Yes, full support though strategic partner

Co-operative Advertising: Not at present time

H-1 University has a full complement of training for new franchisees as well as continuing training for managers, owners, and store sales personnel. The Opening Training consists of: One week manager’s school. One week owner’s school. One week on site opening training and assistance. AR’s receive all of the above plus one additional week of AR school. All manuals are electronic, and each franchisee and AR receives full sets.


Get Started!

Freddy O'Pry

Franchise Development