What is Honest -1: Honest-1® is the only national company to operate full-service, customer centric, and eco-friendly auto care centers. We want to ensure our customers are thoroughly educated on the systems and services necessary to keep their vehicles in the best running condition possible. Honest-1® centers are designed to be family friendly with upscale features like tiled lobbies with leather easy chairs and couches, Internet cafe, complimentary beverages, large screen TVs, children's play areas secured by a low wall, tiled and upscale restrooms, and exceptionally clean work areas.
Single Unit: Honest-1 has developed a franchise operations system, trademarks and grants franchises for the retail sale of automotive repair and maintenance services to the general public. The franchise fee is $30,000. Honest-1 centers are approximately 4000 square feet and are generally free standing, but can operate effectively as end caps in strip centers. H-1 currently has 25 units open and operating throughout Oregon (5) Nevada (3), Utah (2), Arizona (2), New Mexico (2), Colorado, Iowa (1), Minnesota (5), New Jersey, Georgia, South Carolina and Florida. We have units under development in Virginia (2), Texas, Florida, New Hampshire, New Jersey, North Carolina (2), Minnesota (7), AZ (2), Iowa, and Colorado.
Avail. in Canada: Masters/Area Developer: No
States/Countries Registered In: All States except ND, SD, and HI. Not doing International in 2009
Financial / Terms
Financial/Terms: Single Unit
Region Developer Program: Honest-1® has developed a New Region Developer Program that allows a prospect to acquire a large territory for the purpose of selling and developing Automotive Franchises. The Region Developer will pay a franchise fee for the right to own an area, develop and service a specific number of Centers; in return they will receive a percentage of the initial franchise fees and a percentage of the ongoing royalties paid by the franchise owners. Each RD has a development timetable within which to sell unit franchises in their exclusive territory. We do not require or want our new RD’s to open a unit. Instead we want them to focus 100% of their efforts on selling and opening unit franchises in their territory.
No International Expansion
Support & Training Provided
Support & Training Provided:
Financial Assistance Provided: H-1 has sources for leasing and SBA funding. H-1 is listed in the SBA registry. H-1 will finance 50% of the AR fee above $100K
Site Selection Assistance: Full support from strategic partner/alliance with nationwide tenant rep firm. Full area mapping and national development capability.
Lease Negotiation Assistance: Yes, full support though strategic partner
Co-operative Advertising: Not at present time
H-1 University has a full complement of training for new franchisees as well as continuing training for managers, owners, and store sales personnel. The Opening Training consists of: One week manager’s school. One week owner’s school. One week on site opening training and assistance. AR’s receive all of the above plus one additional week of AR school. All manuals are electronic, and each franchisee and AR receives full sets.