SuperCoups, a direct marketing franchise that services the advertising needs of local businesses. SuperCoups franchisees will have the opportunity to provide cost-effective direct mail and digital advertising solutions to America’s small businesses.

Our franchisees play a consultative sales role in presenting the SuperCoups opportunity in an effort to create brand awareness and maximize the return on their client’s advertising investment.

SuperCoups provides franchisees comprehensive training in our proven co-op direct marketing program and the knowledge they need to manage their franchise business. SuperCoups also provides ongoing customer service with assigned, knowledgeable representatives and tools to maximize their sales time. At SuperCoups, we arm our franchisees with a powerful package, tools and the training to deliver it.

Once licensed, the franchisee will be required to build relationships and acquire sales by:

  • Prospecting and contacting merchants in their local area
  • Scheduling appointments to introduce the products face-to-face
  • Meeting with the business owners and explaining how SuperCoups can help them grow their business and maximize their return on their advertising investment 

Once the business owner contracts with the franchisee, they will be responsible for targeting the best area to maximize their client’s redemption

  • Helping their client in creating the best offers that will drive traffic to his location
  • Submitting the client’s order to SuperCoups via our web-based workflow for processing and ad creation
  • Providing customer support to their clients
  • Invoicing their clients


Year Established: 1982
Year First Franchised: 1984
Franchised Units: 10-50
Actual number of units: 28
Company Owned Units: N/A
Projected New Units (12 months): 10

States referrals are accepted in:

  • Alabama
  • Arizona
  • Arkansas
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Mississippi
  • Missouri
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • West Virginia

Avail. in Canada: Masters/Area Developer: No


Financial / Terms

Cash Investment: $28,000
Minimum Investment: $50,000
Minimum Net Worth: $100,000
Franchise Fee: $28,000

Ad: $500/yr
Average # of Employees: 1+
Passive Ownership Allowed: No
Earnings Claims: No


Single Unit:
Cash Investment: $28K – Franchise Fee
Working capital: $22K working capital to run your business.

Average # of Employees 1 for franchisees in the system for the first 3-5 years. After 3-5 years the average is 2.


Franchise Sales

Single Unit: Yes
Multiple Units: No
Area/Master Developer: No
Resales: No


International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


Support & Training Provided

Financial Assistance Provided: No
Site Selection Assistance: No
Lease Negotiation Assistance: No
Co-operative Advertising: Yes


Training & Support:

  • Available at headquarters: Up to 5 business days 
  • At franchisee's location: Up to 5 business days
  • SuperCoups Franchise Meetings 
  • Brainstorming Sessions

In-House Training

Soon after we award your client with a SuperCoups franchise, they will spend up to 5 business days at our corporate headquarters in East Taunton, Massachusetts. They will spend their time meeting and training with our superb team of experts. Once they leave the facility to embark on their new career, they’ll have a plan for success. But their training doesn’t end there.

Field Training

After their In-House Training, one of our representatives will spend up to 5 business days at the franchisee's location. During Field Training time, our representative will assist them in the areas of sales strategies, territory management, financial modeling and various other aspects of their business operation. When our representative leaves, they give the franchisee a plan of action that details areas of improvement.


Get Started!

Freddy O'Pry

Franchise Development