Valpak, Direct Marketing Systems Inc


Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with

With over 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes.

Valpak also offers digital solutions with®, an online site for printable coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as apps for smartphone platforms.


Year Established: 1968
Year First Franchised: 1988
Franchised Units: 100+
Actual number of units: 173
Company Owned Units: 3
Projected New Units (12 months): 8

States referrals are accepted in:

  • Alabama
  • Arizona
  • Arkansas
  • California
  • Delaware
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Nova Scotia
  • Ontario
  • Prince Edward Island
  • Saskatchewan

Avail. in Canada: Masters/Area Developer: No


Complete Up-to-Date Specific Market Availability List

States/Countries Registered In: All US States and All Canada Provinces Availability in Canada: Single and Multiple opportunities only - NO Masters.


Financial / Terms

Cash Investment: $32,500
Minimum Investment: $32,500
Minimum Net Worth: $150,000
Franchise Fee: $17,500


  • Vet Fran
  • Minorities

Royalty: Not applicable
Ad: Not applicable
Average # of Employees: 1-30
Passive Ownership Allowed: No
Earnings Claims: Yes


Total Investment: Single: $75,000 minimum; Resale: Varies

Franchise, Training and Initial Territory Fees waived for qualified honorably discharged Veterans (through 12/31/13) and qualifying Minorities


Franchise Sales

Single Unit: Yes
Multiple Units: No
Area/Master Developer: No
Resales: Yes

International Expansion

International Expansion Opportunities: Yes
Developing outside of the U.S.: Canada
Single Unit Availability Outside U.S.: Yes
Multiple Unit Availability Outside U.S.: Yes
Area Development or Master Avail.: No
Cash Investment: Same a United States
Total Investment: Same as United States


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: No
Lease Negotiation Assistance: No
Co-operative Advertising: No


Financial Assistance Provided: SBA Registry & Third Parties


We offer over 300 hours online training available, in classroom, in field and at our annual Sales Conference – “Coupon U”.

Valpak University Features:

6 Full-Time Trainers with over 50 years of combined
experience who conduct:
New Sales Rep Training
Sales Rep Onboarding
Prospecting School
Regional Sales Skill Schools
Hiring & Coaching the Best
Leadership Styles & Scorecard Coaching System
Key Account Sales Training
Sales Skills Webinars
Recruiting Support for Franchisees
Online training classes

Get Started!

Freddy O'Pry

Franchise Development