Lenny's Sub Shop


Philly Cheese steaks and Sub Sandwiches It starts with outstanding food...
Lenny's believes in huge portions, fresh products and premium ingredients

We bake our bread fresh each morning and slice all meats and cheeses to order. Our portions are some of the largest in the sub sandwich segment. Our regular sub is 7.5 inches long and contains almost a half-pound of meats and cheeses. Our large sub is 15 inches and contains almost a full pound of meats and cheeses. Our cheesesteaks are cooked fresh to order and delivered hot off the grill. We believe they are one of the best Philly cheesesteaks you'll ever try.

...add a touch of the Lenny's Magic

At Lenny's, we are a simple concept in a wholesome environment and our employees have great personalities. We have implemented many subtle touches to ensure better guest experiences, including larger tables, bigger booths, no trash cans and hand delivered beverage refills. Combine this with great food and we call this the Lenny's Magic. It helps create a better dining experience, differentiates us in the sub sandwich industry and promotes brand loyalty among our guests.

Function of the owner

Our franchisees provide the personality in the “More Food, More Taste, and More Personality” system of Lenny’s. Our investor franchisees come from a diverse background and expertise in sales is encouraged. Our owner operator usually has significant experience in the food industry but experience in the food business in not required. Their role is to grow the Lenny’s customer base in a given area and provide leadership to their store or stores management team.


Year Established: 1998
Year First Franchised: 2001
Franchised Units: 100+
Actual number of units: 150
Company Owned Units: 4
Projected New Units (12 months): 10-15

States referrals are accepted in:

  • Alabama
  • Arkansas
  • Colorado
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Nebraska
  • New Mexico
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Virginia
  • West Virginia
  • Wisconsin

Avail. in Canada: Masters/Area Developer: No



Focusing on back-filling existing, adjacent markets as listed above.

*Open to discuss new states, non-adjacent markets (ex CA. OR, WA) if the prospect has strong capital and infrastructure to multi-unit.


Financial / Terms

Cash Investment: $40,000
Minimum Investment: $216,500
Minimum Net Worth: $40,0000
Franchise Fee: $25,000


  • Vet Fran

Royalty: 6%
Ad: 2%
Average # of Employees: 15
Passive Ownership Allowed: Yes
Earnings Claims: Yes


Investment Range:

$216,500 - $369,000
$253k on average
Franchise Fee:

20% discount to Veterans and Minorties (Vetfran, Minorityfran)
Average Employee Count:

1 General Manager
2 Shift Leaders
12 variable staff

Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Resales: No

International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: Yes


Financial Assistance:
Yes, on the SBA registry

5 days of Lenny's University
20 days of Intensive Restaurant Skills Training

Team is on site for 10 days for new store openings.

Continued Support:

Area Director is assigned to franchsiees as a liason to assist with all aspects of business.

Get Started!

Freddy O'Pry

Franchise Development