Waters Edge Wineries, Inc.

Description

The Waters Edge Winery combines winemaking and the winery experience with the accessibility of the wine bar model. We produce most of the wines at a central production facility. The retail locations order finished wine from our central production facility. There is limited winemaking at the franchise locations. The hub-and-spoke model minimizes the labor and time that our franchisees spend making the wine they sell by the bottle or by the glass. This model allows our franchisees to get open for business within six months or less.

The other benefit of our model that helps you be in business for yourself, not by yourself, is that you spend more time doing what our franchisees love to do: Run the winery and mingle with guests. By producing the wine at our central production facility, you spend more time with your customers and being a part of the operations in the front of the winery, not in the back.

In addition, we also provide you with an integrated support program to improve your sales, marketing (including social media and the internet) as well as financial management to help you run your store profitably.

We are initially focused on California and Arizona to enable us to build a regional brand as well as ship finished wine at cost-effective rates. In other states, we offer a Winery Affiliate program. We retain all of the features described previously; however, we will allow our Affiliates to use their own approved name for their winery. The most significant difference is that after purchasing their initial inventory from our central production facility, our Waters Edge Winery Affiliates would produce most of their own wine versus buying from our central production facility.

Background

Year Established: 2004
Year First Franchised: 2012
Franchised Units: 1-10
Actual number of units: 5
Company Owned Units: 1
Projected New Units (12 months): 5

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Florida
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Maine
  • Massachusetts
  • Michigan
  • Missouri
  • Montana
  • Nevada
  • New Hampshire
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • Wisconsin
  • Wyoming

Avail. in Canada: Masters/Area Developer: No

Notes:

We CANNOT sell our winery concept in the following states due to laws requiring us to use locally grown grapes to make our wines: Connecticut, Delaware, Georgia, Louisiana, Maryland, Minnesota, Mississippi, Nebraska, New Jersey, New Mexico, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Washington, DC, West Virginia

 

Financial / Terms

Cash Investment: $75,000
Minimum Investment: $185,000
Minimum Net Worth: $100,000
Franchise Fee: $39,000

Royalty: 5% plus 2% support service fee
Ad: 2% (Ca and AZ only at this time)
Average # of Employees: 5
Passive Ownership Allowed: Yes
Earnings Claims: No


Notes:

Total Investment: $185,000 - $400,000

Discounts: VetFran, Women, Minorities? Not at this time

Passive Ownership Allowed: Yes as long as certain qualifications are met –inquire with corporate

Franchise Sales
Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Resales: No

 

International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


Notes:

No International Opportunities at this time

 

Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No


Notes:

Financial Assistance Provided: Leasing brokers to assist financing with equipment

Site Selection Assistance: Travel to sites to evaluate and review and negotiation assistance.

Training:

Three parts to training:

After signing up, we send a home study course and curriculum to begin their education process.

They attend a 5.5 day intensive training course at our facility in California. This focuses on wine making skills, wine knowledge and store operations. If they invest in our winery tank system, we will travel to their facility to train them on the tank system as well.

They intern at our winery for 3 days to learn the ins and outs of the operation with real-world experience.
We also visit the franchisee to assist with soft opening and grand opening.

 

Get Started!

Freddy O'Pry

Franchise Development

281-342-7474