IM=X Pilates Studios


The IM=X Pilates Studio business is a unique opportunity for the following reasons:

  • Powerful RESULTS -- Our customers stay with our unique Pilates fitness and back wellness program because it works!
  • IM=X Pilates, Yoga, Back Wellness, Weight Loss & Cardio programs target fast growing markets.
  • IM=X Pilates guides franchise staff through an educational process that includes 8 proprietary certifications. These courses are included in the franchise relationship for as many staff as needed! NO OTHER fitness or wellness franchise OFFERS THIS LEVEL OF TRAINING and ongoing support.
  • IM=X Pilates helps owners find the right location with market with demographic studies, site location analysis, lease negotiations and build-out consulting.
  • IM=X Pilates provides web design & updates, ad design, and print materials. ALL of the marketing a franchise owner needs to represent our elite services. Our very large library of marketing material is available online for franchise owners and their managers to access.
  • IM=X Pilates equipment is the best in the industry. Our patented pilates Xercizers (reformers) and Towers are known for their durability. Two of the Xercizers and all of the floor equipment is included in the price of the franchise! Leasing programs are available for the additional equipment needs.
  • IM=X Pilates provides franchise owners with the software required for scheduling and billing. Business Training includes software, operations, billing, marketing training and is included.
  • IM=X (pronounced IMX) Pilates is an established brand with over a decade of success. IMX Pilates has been featured in publications such as Self, Shape, Mademoiselle, Physical, Fitness, Fit, Dance, PilatesStyle magazines, The New York Times Wall Street Journal and more...


Year Established: 1996
Year First Franchised: 2005
Franchised Units: 10-50
Actual number of units: 29
Company Owned Units: 1
Projected New Units (12 months): 8-20

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Avail. in Canada: Masters/Area Developer: Yes


Year Established: IM=X Pilates, Inc. was founded in 1996 and the franchise company, The Xercize Studio LLC in 2004

Projected New Units (12 months): 8-20

States/Countries Registered In: ALL
Availability in Canada: Masters / Area Developer

NOTE: Commission for Full Studio is $10.5k

Commission for Medical Smaller Unit is $6.5k



Financial / Terms
Cash Investment: $30,000
Minimum Investment: $60,000
Minimum Net Worth: $80,000
Franchise Fee: $34,000

Royalty: 6%
Ad: $100/month
Average # of Employees: 2-5
Passive Ownership Allowed: No
Earnings Claims: No


We have a 2nd model of our franchise which is an add-on to a medical center (chiropractic, physical therapy, sports medicine). This add-on IM=X Pilates/Back Exercise business is at Initial Franchise Fee of $21,000 with total investment approx. $50k

**Single Unit: $6,500 commission

Note: If you would like to sell to chiropractors, physical therapists or medical doctors; then contact Elyse directly.

Total Investment: 60k-150k
Franchise Fee: $34k Full Studio
Discounts: For previously certified fitness instructors and for any club chain or medical chain
Royalty: $595 or 6% for a Full Studio/$495 or 6% for an Express Studio per month whichever is greater
Ad: $100/month
Average # of Employees: 2-5
Passive Ownership Allowed: No – not initially


Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: Yes
Resales: Yes


International Expansion

International Expansion Opportunities: Yes
Developing outside of the U.S.: Canada
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: Yes
Cash Investment: To be Determined
Total Investment: To be Determined


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No


Financial Assistance Provided: Equipment Leasing at 0% Assistance Available/ SBA Registry

Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No


Yes and lots of it. All of our instructor/personal trainer certifications are available to the owners staff for the life of the franchise free of additional charges (IM=X Basic Pilates, Advanced Pilates, Super Advanced, Yoga, Ballet Bar, Cycle, Tower and Jog Board Cardio Programs, etc). Business training and software training is provided to owners and managers.


Yes and lots of marketing too. We provide a website complete with e-commerce capability and even perform search engine optimization. Also – full library for customizable and downloadable marketing as well as full print library. Social Media is also managed by the franchisor.


Get Started!

Freddy O'Pry

Franchise Development