MaxMuscle Sports Nutrition



MMSN is a retail franchise offering client-custom sports nutrition plans, “body audits” and world-class sports nutrition products through affordable and strategically located stores that are in close proximity to their local fitness community of gyms, fitness centers, chiropractors, colleges and high schools, police and fire departments and fitness minded consumers.

The custom nutrition plans and audits, not offered by any market competitor franchises or businesses, are delivered to clients by sports-nutrition certified franchise owners, managers and team members. MMSN also offers numerous top quality and industry leading nutritional products to its retail clients.

The MMSN franchises is open “short retail” hours, generally 10am to 6pm and our owners have the option to NOT be open on Sundays and holidays. MMSN was founded in 1991, and has been offering franchises since 2004. There are currently 140 MaxMuscle Sports Nutrition franchised stores.


Year Established: 1991
Year First Franchised: 2004
Franchised Units: 100+
Actual number of units: 140
Projected New Units (12 months): 60

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming

Avail. in Canada: Masters/Area Developer: No


Financial / Terms

Cash Investment: $50,000
Minimum Investment: $50,000
Minimum Net Worth: $300,000
Franchise Fee: $35,000


  • Vet Fran

Royalty: 6%
Ad: 2%
Average # of Employees: 3
Passive Ownership Allowed: Yes
Earnings Claims: Yes


Cash Investment: $50K - $70K
Total Investment: $158K TO $284K
Discounts: VetFran, Women, Minorities: VetFran - $10,000 free inventory (**Veteran needs to be recent within 12 months and in transition to their "new career")


Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: Yes
Resales: No


International Expansion

International Expansion Opportunities: No
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: Yes


MMSN trains it’s franchisees through an intensive process designed to equip the franchise operators with the knowledge and skill sets required to be successful.

Training is held in 4 phases:

  • Pre-Open: Sports Nutrition certification (160-200 hours) 
  • Pre-Open: Store operations, marketing and Advertising (40-50 hours) 
  • Weekly system-wide conference calls (an hour weekly) 
  • Yearly training at National Conferences (varies)


Get Started!

Freddy O'Pry

Franchise Development