The Lash Lounge


The Lash Lounge is the first salon franchise concept to specialize primarily in semi-permanent eyelash extensions. As the first of our kind and pioneer of a new niche in the $59 billion dollar beauty industry, The Lash Lounge has gained public trust as the place to go for eyelash extensions and a unique customer experience. But there’s more to us than meets the eye! We also provide a one-stop-shop for beauty and fashion.

The Lash Lounge currently offers one business model with an average investment of $250k. The full scale salon model encompasses up to four revenue streams to maximize earning potential - eyelash services, a trend retail boutique, a private label cosmetics line and permanent makeup services. The award winning salon design seamlessly blends a makeup counter, boutique and seating area at the entrance of the space which flows into private treatment rooms at the rear.

Lash Lounge salons bring a unique flare to grade-A, high-end, lifestyle shopping centers, urban fashion districts and suburban neighborhood shops. The typical full scale Lash Lounge has a foot print of 1500 1700 square feet. Our turn-key site selection and construction management package shortens the on-boarding time frame and gets doors open in the blink of an eye!

What makes us different is our emphasis on health, individual customization and superior customer service. Our passion lies in helping others feel better about themselves by providing a low maintenance beauty routine that allows them to wake up feeling more beautiful and confident.

Business Type:
Retail (Brick and Mortar)


Year Established: 2006
Year First Franchised: 2010
Franchised Units: 1 - 10
Actual number of units: 13
Company Owned Units: 3

States referrals areaccepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Louisiana
  • Maine
  • Massachusetts
  • Michigan
  • Mississippi
  • Missouri
  • Montana
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Vermont
  • Virginia
  • Washington
  • Washington DC
  • West Virginia
  • Wyoming

Background Notes

States/Countries Registered In: Not Registered in: Hawaii, Maryland, Minnesota, North Dakota, South Dakota, Rhode Island, Wisconsin, Kentucky, Nebraska and Utah. Registered in all others


Financial / Terms

Cash Investment (Liquid): $150000
Minimum Investment: $250000
Maximum Investment: $370000
Minimum Net Worth: $350000
Franchise Fee: $30000
Average # of Employees: 5-14 (See Background Notes)
Ownership Participation:
Executive Model
Passive Ownership
Royalty Type: Flat Percentage Fee

Royalty Fee Structure: 6%

Ad Fee Structure:
AD Fee: Not collecting at this time

Financial Terms Notes:

Average # of Employees: This depends on the type of owner but starting out - at least one front desk associate, 3 full time technicians plus self = 5. A fully operating 8-10 room salon will have 10-14 employees 6%

Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Resales: Yes

International Expansion

International Expansion Opportunities: No
Single Unit Availability Outside US: No
Multiple Unit Availability Outside US: No
Area Development or Master Avail: No


Support & Training Provided

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: Yes

Support and Training Notes:


  • Weekly support calls starting immediately upon joining the team. The support calls walk the zee through on-boarding step-by-step. Weekly calls will also be held with the site selection team (Javelin) and once the location has been secured, weekly calls with the GC and construction management team (OSR – One Source Retail) will begin. The entire time, the zee will begin learning about The Lash Lounge culture, systems and available resources in small digestible chunks.
  • The owner will receive comprehensive marketing, employee management preparation, unit economics and operations coaching before attending their first week of hands-on training at headquarters along with one other staff member or co-owner. The week at headquarters will be spent training on services application, our POS software systems, running through hypothetical protocol, and finalizing all material and planning in preparation for their salon opening The zee will also have the opportunity to work in a corporate Lash Lounge salon. Training is 20% classroom instruction and 80% hands-on learning.
  • After the week at headquarters, the zee will continue to receive weekly support calls and will move forward with hiring additional employees before soft opening. During the soft opening week, Corporate will provide an additional 5 days of on-site training for services and operations at the location. One operations trainer and one services trainer will be on site for this week.

On-Going Support:

  • In the initial stages after opening, the owner will continue to have bi-weekly support calls while ramping up. This will include operations, marketing, unit economics and services best practices.
  • On-going support includes monthly support calls with designated corporate support member
  • Quarterly peer group marketing calls with other Lash Lounge owners
  • Services refresher courses for technicians and front desk refresher courses for associates
  • Employee management training and resources as staff grows
  • Monthly internal newsletters for owners and staff
  • Annual on-site visits and annual training conference
  • Additional on-site training is available upon request for per day fee.
  • Our custom annual forecasting tool is provided and each franchisee is coached through their annual financial, employee-hiring, and marketing forecasts for the upcoming year. This tool is utilized on a month to month basis to track their success, goals, and benchmark data.

Customized Tools Developed for Franchisee’s:
We have developed a unique set of tools to provide to our franchisees to aide in the streamlined success of operating their business. Some of these tools include:

  • A unified accounting system and training.
  • A custom forecast tool utilized to for annual financial planning, employee hiring, marketing and tracking KPI’s.
  • A customized complete Marketing Program including a comprehensive marketing guide and an in-depth marketing tracker tool.
  • Employee management packet including HR developed employee forms, employee coaching and development tools to aid in hiring and retaining a highly dedicated team.
  • A customized client loyalty rewards program that is completely automated and nearly hands-free.

Get Started!


Freddy O'Pry

Franchise Development