NaturaLawn of America


Since 1986, NaturaLawn of America continues to be the only nationwide natural, organic based lawn care franchise opportunity providing a safer and healthier alternative to traditional chemical lawn care services. As the original innovator of organic-based/biological products and services in the United States, we are the recognized leader in our industry.

Our exclusive and proprietary line of organic-based products addresses the concern to protect and preserve our environment and this provides our franchisees a unique and powerful marketing difference within the lawn care industry.

The franchised business will be a lawn care service that uses organic-based/biological treatments instead of high soluble salt fertilizers and excessive synthetic pesticides. Your primary service will be lawn care to residential, commercial and government-owned properties.


Year Established: 1986
Year First Franchised: 1989
Franchised Units: 50-100
Actual number of units: 60
Company Owned Units: 5
Projected New Units (12 months): 3

States referrals are accepted in:

  • Alabama
  • Arkansas
  • Connecticut
  • Georgia
  • Illinois
  • Indiana
  • Kansas
  • Kentucky
  • Maryland
  • Massachusetts
  • Minnesota
  • Missouri
  • New Hampshire
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Oklahoma
  • Pennsylvania
  • South Carolina
  • Tennessee
  • Texas
  • Virginia
  • West Virginia
  • Wisconsin

Avail. in Canada: Masters/Area Developer: No


States/Countries Registered In: All USA states except HI, SD & WA.
States, from which Broker Referrals ARE NOT being accepted: AK, AZ, CA, CO, DE, FL, HI, IA, ID, ME, MI, MS, MT, ND, NM, NV, OR, RI, SD, UT, VT, WA & WY.


Financial / Terms

Cash Investment: $50,000
Minimum Investment: $50,000
Minimum Net Worth: $250,000
Franchise Fee: $29,500

Royalty: 9%
Ad: N/A
Average # of Employees: 4-6
Passive Ownership Allowed: No
Earnings Claims: Yes


Total Investment: $144,900. (Note: A $150,000 minimum line of credit needs to be established prior to the business starting operation.)
Discounts: VetFran (pending)
Royalty: Initially 9% then when at $500,000 in business upon renewal goes down to 7%.

Franchise Sales

Single Unit: Yes
Multiple Units: No
Area/Master Developer: No
Resales: No


International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No



Initial Franchise Owner Training and if applicable for your manager, is conducted for one week at our home office in Frederick, MD and for two additional weeks at one of our corporately owned locations in Maryland or Virginia before the opening of the franchise business. In addition your regional manager will work with you per an on-going basis. There are also regional seminars, annual owners meeting and on-going support and training from both the regional manager and the Home Office.

Get Started!

Freddy O'Pry

Franchise Development