Sandler Training


  • #1 Rated Training Franchise by Entrepreneur Magazine in 2013.
  • Ranked Top 25 High Performing Franchises by The Wall Street Journal.
  • #1 Rated Management Training Franchise by Dunn and Bradstreet 2010.
  • Rated one of the Top 50 Franchises by Franchise Business Review.

Sandler Training has been providing top-notch innovative and effective sales and sales management training to clients in the U.S., Canada and 25 other countries for almost three decades. You can be a part of this respected network of trainers and own a business in which your earning potential is directly related to your enthusiasm and dedication.


Year Established: 1983
Year First Franchised: 1983
Franchised Units: 100+
Actual number of units: 235
Projected New Units (12 months): 18

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • Washington DC
  • West Virginia
  • Wisconsin
  • Wyoming
  • Alberta
  • British Columbia
  • Manitoba
  • New Brunswick
  • Newfoundland and Labrador
  • Northwest Territories
  • Nova Scotia
  • Nunavut
  • Ontario
  • Prince Edward Island
  • Quebec
  • Saskatchewan
  • Yukon

Avail. in Canada: Masters/Area Developer: Yes


Please see the current list under the Additional Information section of "unavailable territories" / Effective: November 2012


Financial / Terms

Cash Investment: $68,000
Minimum Investment: $82,000
Minimum Net Worth: $150,000
Franchise Fee: $68,000


  • Vet Fran

Royalty: yes - see below
Ad: yes - see below
Average # of Employees: 2
Passive Ownership Allowed: Yes
Earnings Claims: No


Total Investment: $82K - $98K which includes the franchisee fee and working capital / Canadian Franchise Fee: $68K (Canadian)
Royalty: flat fee of $1,160 at month nine. Goes up 10% a year for four years.
Passive Ownership Allowed: Possibly, as long as certain qualifications are met.

Franchise Sales

Single Unit: Yes
Multiple Units: No
Area/Master Developer: Yes
Resales: No


International Expansion

International Expansion Opportunities: Yes
Developing outside of the U.S.: Yes
Single Unit Availability Outside U.S.: Yes
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: Yes
Cash Investment: 125000
Total Investment: 125000


We sell single units in Canada and the UK.

Master franchises are available in other countries starting at $125,000


Support & Training Provided

Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: No
Co-operative Advertising: Yes


Eight days of initial training in Baltimore covers three main areas:

  • How to find clients
  • What to do when you are in front of clients. In other words how do you get business using the Sandler system of selling.
  • How to train people to use the Sandler selling system.

Coach assigned to work with throughout the duration of the franchise. 3 'Train-the Trainer' conference sessions in Baltimore each year.


Co-Operative Advertising: Currently have co-op advertising including 3 PGA golfers.

Get Started!

Freddy O'Pry

Franchise Development