Relax the Back


Relax the Back (RTB) is the nation’s largest specialty retailer of ergonomic and back care products generating over $90 million in annual sales. Offering lifestyle solutions for Office, Sleep, Massage, Travel, Health and Fitness, Relax The Back is a niche retail business offering a successful and satisfying lifestyle opportunity.

RTB caters to the over age 35 growing population, including the 80% of the people who suffer with back and postural issues. A focused franchisor, RTB provides nationally negotiated product prices and multiple unit potential.

Top selling points:

  • Health & Fitness is a $112 Billion industry, and growing! Right business at the right time
  • RTB stores operate at an average 52% gross margin
  • High level of repeat and word of mouth customers
  • Easy operating hours – 10-7
  • Low employee count – 2-3 including owner


Year Established: 1984
Year First Franchised: 1989
Franchised Units: 50-100
Actual number of units: 97
Company Owned Units: N/A
Projected New Units (12 months): 4

States referrals are accepted in:

  • Alabama
  • Alaska
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • Ohio
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • Tennessee
  • Texas
  • Virginia
  • Washington
  • Washington DC
  • Wisconsin

Avail. in Canada: Masters/Area Developer: No


ALWAYS verify initially that there's a territory available before submitting your referral to Relax the Back.

States from which Broker Referrals are not being accepted: Not in ND, SD, Wyoming, Montana, Maine, WV, VT, DE, OK (sold out) AZ (sold out) UT (sold out)


Financial / Terms

Cash Investment: $100,000
Minimum Investment: $221,500
Minimum Net Worth: $500,000
Franchise Fee: $49,500


  • Vet Fran
  • Minorities

Royalty: 2-5%
Ad: 2%
Average # of Employees: 2-3
Passive Ownership Allowed: No
Earnings Claims: Yes


Total Investment: approx $350,000

Franchise Fee: $49,500 w/25k rebate on opening unit


  • VetFran
  • Women
  • Minorities? Yes
  • VetFran - $10k



Franchise Sales

Single Unit: Yes
Multiple Units: Yes
Area/Master Developer: No
Resales: Yes


International Expansion

International Expansion Opportunities: No
Developing outside of the U.S.: N/A
Single Unit Availability Outside U.S.: No
Multiple Unit Availability Outside U.S.: No
Area Development or Master Avail.: No
Cash Investment: N/A
Total Investment: N/A


Support & Training Provided

Financial Assistance Provided:Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Co-operative Advertising: No


Financial Assistance Provided: 3rd Party Alternatives


Full site selection & lease negotiating support, initial store layout and design. 5 days of comprehensive training at RTBU in La Palma, CA covering sales, operations, marketing, and merchandising. On site opening assistance and grand opening program, ongoing marketing and development guidance.


Get Started!

 Freddy O'Pry

Franchise Development