Franchising traces its roots back to ancient China. It is a system for expanding a business and distributing goods and services. It is a marketing method, which has been called by many business experts,”the greatest marketing strategy ever created”. It is a program that creates amazing opportunities for business ownership and personal wealth.
In the United States, only 8% of retail businesses are franchised. The amazing fact is that the 8% of franchised businesses do over 40% of the retail sales in the United States. Franchising has the ability to capture more of the market share.